Why is Esha Media falling/rising?

As of 05-Aug, Esha Media Research Ltd's stock is currently priced at 19.96, reflecting an increase of 0.95, or 5.0%. The stock has demonstrated strong performance, gaining 66.33% over the last eight days and outperforming its sector by 4.09% today. Additionally, the stock has shown impressive returns over various periods, including a 60.97% increase over the past month and a remarkable 636.53% rise over the last five years. However, there has been a notable decline in investor participation, with delivery volume dropping by 61.9% compared to the five-day average, which could indicate a potential concern for future trading activity.
In the broader market context, Esha Media's recent performance stands in stark contrast to the Sensex, which has seen a decline of 0.77% over the past week and a 3.26% drop over the last month. This significant outperformance highlights the stock's strength relative to the benchmark, particularly in the short term. While the stock's liquidity appears sufficient for trading, the falling delivery volume may suggest caution among investors, potentially impacting future price movements. Overall, the stock's rise can be attributed to strong recent gains and positive returns compared to the broader market, despite the decrease in investor participation.