Why is Esha Media falling/rising?

As of 07-Aug, Esha Media Research Ltd is experiencing a price increase, with its current price at Rs 21.99, reflecting a rise of Rs 1.04 or 4.96%. The stock has shown impressive performance, gaining 83.25% over the last 10 days and outperforming its sector by 5.68% today. It opened with a gain of 4.96% and reached an intraday high of Rs 21.99. Additionally, the stock has consistently traded above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. However, there has been a notable decline in investor participation, with delivery volume dropping by 71.77% against the 5-day average, indicating a potential concern for future momentum. The positive and negative factors dashboard is unavailable, which limits further insights into specific influences on the stock's movement.
In the broader market context, Esha Media's short-term performance significantly outpaces the benchmark, with a 1-week return of +27.48% compared to the Sensex's -0.69%. Over the past month, the stock has surged by 80.25%, while the Sensex has declined by 3.38%. This stark contrast highlights the stock's strong upward trajectory amidst a generally unfavorable market environment. Year-to-date, Esha Media has also outperformed the benchmark, with a return of +39.71% against the Sensex's +3.18%. This suggests that while the stock is rising, it is doing so in a market that is not performing as well, further emphasizing its strength.