Why is Esha Media falling/rising?

As of 08-Aug, Esha Media Research Ltd is experiencing a price increase, currently at Rs 23.08, reflecting a rise of 1.09 or 4.96%. The stock has shown remarkable performance, gaining 92.33% over the last 11 days and outperforming its sector by 5.24% today. Additionally, it is trading above all key moving averages, indicating strong upward momentum. The stock is also close to its 52-week high, just 1.52% away from Rs 23.43. However, there has been a notable decline in investor participation, with delivery volume dropping by 42.24% compared to the 5-day average, which could signal caution among investors despite the positive price movement.
In the broader market context, Esha Media's short-term performance stands in stark contrast to the benchmark Sensex, which has declined by 0.92% over the past week. The stock has outperformed the Sensex significantly, with a 1-week return of 27.44% compared to the benchmark's negative return. This divergence highlights the strength of Esha Media's recent gains relative to the overall market, suggesting that investor sentiment towards the company remains positive despite the broader market challenges.