Why is Esha Media falling/rising?

As of 25-Aug, Esha Media Research Ltd's stock price is rising, currently at Rs. 29.74, reflecting an increase of Rs. 0.58 or 1.99%. The stock has reached a new 52-week high today and has been on a consecutive gain streak for the last 21 days, resulting in an impressive 147.83% return during this period. Additionally, Esha Media has significantly outperformed the sector by 1.98% today and has shown remarkable long-term performance, with returns of 313.63% over the last three years and 608.10% over the last five years. However, the company faces challenges, including a negative book value and a high debt-to-equity ratio, which indicate weak long-term fundamental strength. Despite generating a return of 34.63% over the past year, the company's profits have fallen by 466%, raising concerns about its sustainability.
In the broader market context, Esha Media's short-term performance of +10.31% over the past week stands in stark contrast to the Sensex, which has only increased by 0.45% during the same period. This significant outperformance highlights the stock's strong momentum relative to the benchmark. While the stock has shown impressive gains, the underlying issues such as poor long-term growth and negative EBITDA suggest that investors should remain cautious. The rising investor participation, indicated by a substantial increase in delivery volume, may reflect a speculative interest in the stock, but the overall financial health of the company raises questions about the sustainability of its recent price movements.