Why is Esha Media falling/rising?

As of 14-Nov, Esha Media Research Ltd's stock price is currently at Rs 59.39, reflecting a decrease of Rs 1.21 or 2.0%. The stock has been on a downward trend, having underperformed its sector by 2.87% today and experiencing a consecutive fall over the last five days, resulting in a total decline of 9.56% during this period. The stock opened with a loss of 2% today and reached an intraday low of Rs 59.39, indicating a lack of upward momentum. Additionally, the delivery volume has significantly decreased by 85.36% compared to the five-day average, suggesting a decline in investor participation. While the stock has shown strong performance over the longer term with a year-to-date increase of 277.32%, the recent negative movement indicates a shift in sentiment.
Broader Market Context: In comparison to the benchmark Sensex, which has gained 1.62% over the past week, Esha Media's short-term performance has been notably poor, highlighting a significant underperformance relative to the broader market. Despite the stock's impressive long-term returns, including a 685.58% increase over three years, the recent downturn suggests that investors may be reacting to short-term pressures or market conditions that are not favorable for Esha Media at this time. The lack of positive factors to counterbalance the negative trends further emphasizes the challenges the stock is currently facing.