Why is Ester Industries falling/rising?

As of 04-Aug, Ester Industries Ltd is experiencing a decline in its stock price, currently at Rs 109.80, which reflects a decrease of Rs 2.95 or 2.62%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 10.91% during this period. It is currently trading close to its 52-week low, just 4.37% above that mark. The stock's performance over the past week shows a significant drop of 6.99%, while its one-year return stands at -23.93%. Additionally, the company has a weak long-term fundamental strength, with a negative Return on Capital Employed (ROCE) of -2.4 and a high Debt to EBITDA ratio of 6.67 times, indicating challenges in servicing debt and low profitability.
In the broader market context, the Sensex has shown a slight increase of 0.16% over the past week, contrasting with Ester Industries' significant decline. The stock's performance has consistently lagged behind the benchmark, with negative returns in each of the last three annual periods. Despite the company generating a substantial profit increase of 119.7% over the past year, its stock has not reflected this positive development, as evidenced by its PEG ratio of 0.4 and the minimal interest from domestic mutual funds, which hold only 0.03% of the company. This lack of confidence from institutional investors further underscores the stock's ongoing struggles in the market.