Why is Ester Industries falling/rising?

As of 08-Aug, Ester Industries Ltd is experiencing a decline in its stock price, currently at Rs 106.20, which reflects a decrease of Rs 2.8 or 2.57%. The stock has underperformed significantly, with a 1-week return of -5.73% and a 1-month return of -17.99%. Today's performance indicates that it is trading close to its 52-week low, just 1.13% away from Rs 105, and it touched an intraday low of Rs 105.1, marking a decrease of 3.58%. Additionally, the stock is trading below all its moving averages, and there has been a notable drop in investor participation, with delivery volume falling by 64.28% against the 5-day average.
In the broader market context, Ester Industries' performance contrasts sharply with the Sensex, which has shown a slight increase of 2.20% year-to-date. The stock's significant underperformance relative to the benchmark is evident, particularly over the past year, where it has declined by 26.99% compared to the Sensex's modest gain of 1.23%. This disparity highlights the challenges faced by Ester Industries in attracting investor interest and maintaining liquidity, as indicated by the low trading volume and the stock's current position below its moving averages.