Why is Eternal Ltd falling/rising?

As of 14-Jul, Eternal Ltd's stock price is rising, currently at Rs 270.75, reflecting an increase of Rs 7.45 or 2.83%. The stock has shown strong performance recently, outperforming its sector by 3.86% today and achieving a consecutive gain over the last two days with a total return of 3.03%. Additionally, the stock has performed well over the past week and month, with returns of +4.68% and +8.67%, respectively. Despite a year-to-date decline of -2.61%, the company has demonstrated healthy long-term growth with net sales increasing at an annual rate of 78.50%. However, it faces challenges such as a high Debt to EBITDA ratio and negative operating profits, which may impact investor sentiment.
In the broader market context, while Eternal Ltd has outperformed the Sensex over the past week and month, the benchmark index has shown a decline of -1.42% and a modest increase of +1.40%, respectively. This indicates that Eternal Ltd is gaining traction in a generally unfavorable market environment. The stock's strong institutional holdings at 67.92% suggest confidence from knowledgeable investors, which may contribute to its recent price rise. Nonetheless, the company's reported losses and negative financial metrics, such as a low Debtors Turnover Ratio and a high PEG ratio, present risks that could affect its future performance.