Why is Eternal Ltd falling/rising?

As of 24-Jul, Eternal Ltd's stock price is rising, currently at Rs. 312.40, reflecting an increase of Rs. 10.4 or 3.44%. The stock has recently hit a new 52-week and all-time high of Rs. 314.4, demonstrating strong performance with a 21.39% return over the last four days. It has outperformed its sector by 4.95% today and is trading above all key moving averages, indicating bullish momentum. Additionally, the company has shown healthy long-term growth with net sales increasing at an annual rate of 73.31%, and high institutional holdings at 68.93%, which have increased by 1.01% over the previous quarter. However, concerns remain due to a high Debt to EBITDA ratio of -1.00 times and negative operating profits, which could pose risks to future performance.
In the broader market context, Eternal Ltd has significantly outperformed the Sensex, with a 20.27% return over the past week compared to a slight decline of 0.09% for the benchmark. Over the past month, the stock has risen by 22.46%, while the Sensex has only increased by 0.16%. This strong relative performance highlights investor confidence in Eternal Ltd despite the underlying financial challenges it faces, such as reported losses and a negative return on capital employed. Overall, the stock's recent gains appear to be driven by positive investor sentiment and strong institutional backing, even as it navigates some financial difficulties.