Why is Eternal Ltd falling/rising?

As of 15-Oct, Eternal Ltd's stock price is rising, currently at Rs 354.55, reflecting an increase of Rs 6.7 or 1.93%. The stock has recently hit a new 52-week high of Rs 355.75 and has shown a positive trend reversal after two days of consecutive decline. It has outperformed its sector by 1.51% today and is trading above all key moving averages, indicating strong momentum. Over the past week, the stock has gained 3.81%, and year-to-date, it has surged by 27.54%. Positive factors contributing to this rise include healthy long-term growth with net sales increasing at an annual rate of 73.31%, high institutional holdings at 68.93%, and consistent returns over the last three years, despite some negative indicators such as a high Debt to EBITDA ratio and reported losses.
Broader market context shows that Eternal Ltd has significantly outperformed the benchmark Sensex, which has only increased by 1.02% over the past week and 5.72% year-to-date. The stock's strong performance relative to the benchmark highlights investor confidence and participation, as evidenced by a 38.4% increase in delivery volume compared to the five-day average. While the stock faces risks due to its ability to service debt and negative operating profits, the overall positive sentiment and strong institutional backing appear to be driving the current upward movement in its stock price.