Why is Eveready Inds. falling/rising?

As of 23-Jul, Eveready Industries India Ltd is experiencing a price increase, currently at Rs 420.05, reflecting a rise of Rs 5.9 or 1.42%. The stock has shown strong performance recently, gaining 13.56% over the past week and 31.68% over the last month, significantly outperforming the Sensex, which has only increased by 0.11% and 1.01% in the same periods, respectively. Today's trading activity indicates a positive trend, with the stock outperforming its sector by 1.71% and achieving consecutive gains for five days. Additionally, the stock is trading above its moving averages across various time frames, and there has been a notable increase in investor participation, with delivery volume rising by 83.3% compared to the five-day average.
In the broader market context, Eveready Industries' recent performance stands in stark contrast to the benchmark, as it has significantly outpaced the Sensex in both short-term and longer-term returns. The company's strong fundamentals, including a high return on capital employed (ROCE) of 18.23% and consistent positive results over the last eight quarters, contribute to its favorable valuation compared to peers. The stock's price movement is supported by a solid growth in profits, with a 42.89% increase in profit after tax over the last six months, indicating robust operational efficiency. Overall, these factors suggest that Eveready Industries is well-positioned for continued growth, which is reflected in its rising stock price.