Why is Fedders Holding falling/rising?

As of 15-Jul, Fedders Holding Ltd's stock price is currently at 44.35, reflecting a decrease of 0.95, or 2.1%. The stock has underperformed its sector today by 2.91%, and it is trading below all its moving averages, indicating a bearish trend. Over the past week, the stock has declined by 2.03%, and it has experienced a significant drop of 52.26% over the past year, while its profits have fallen by 58.9%. The company's return on equity (ROE) is relatively low at 6, and it is trading at a premium compared to its peers' historical valuations. Additionally, domestic mutual funds hold no stake in the company, suggesting a lack of confidence in its current price or business outlook.
In the broader market context, while the Sensex has shown a slight increase of 1.79% over the past month, Fedders Holding has seen a substantial decline of 15.12% in the same period. This stark contrast highlights the stock's struggles relative to the overall market performance. The company's negative results over the last three consecutive quarters and a significant drop in both profit after tax and net sales further contribute to its poor performance, reinforcing the perception of weak long-term fundamental strength.