Why is Fedders Holding falling/rising?

As of 14-Aug, Fedders Holding Ltd's stock price is currently at Rs 42.35, reflecting a decrease of Rs 1.01 or 2.33%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 7.43%. It is also trading close to its 52-week low, just 3.07% away from Rs 41.05. Over the past year, the stock has experienced a significant decline of 54.46%, while its profits have decreased by 58.9%. Additionally, the company has reported negative results for the last three consecutive quarters, which has contributed to its weak long-term fundamental strength, evidenced by an average Return on Equity (ROE) of 7.56%. The stock is trading at a premium compared to its peers, which may deter investors.
In the broader market context, Fedders Holding's recent performance contrasts sharply with the benchmark, as it has underperformed significantly over the past year, with a return of -54.46% compared to the BSE500's -0.57%. This stark difference highlights the stock's struggles relative to the market. Despite a rise in investor participation, as indicated by a 330.51% increase in delivery volume, the overall sentiment remains negative due to the company's declining financial health and lack of confidence from domestic mutual funds, which hold no stake in the company. This combination of factors contributes to the stock's downward trajectory in the current market environment.