Why is Filmcity Media falling/rising?

As of 17-Nov, Filmcity Media Ltd is experiencing a decline in its stock price, currently at Rs. 1.95, which reflects a decrease of Rs. 0.05 or 2.5%. The stock has hit a new 52-week low of Rs. 1.90 today and has underperformed its sector by 3.36%. It has been on a downward trend for the last two days, with a total decline of 7.14% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a sustained bearish sentiment. Furthermore, investor participation has significantly decreased, with delivery volume dropping by 79.7% compared to the 5-day average, which suggests a lack of confidence among investors.
In the broader market context, Filmcity Media's performance has been notably poor compared to the benchmark Sensex, which has gained 1.69% over the past week while Filmcity has fallen by 4.41%. Over the past month, the stock has decreased by 14.10%, contrasting sharply with the Sensex's modest gain of 1.19%. Year-to-date, Filmcity Media has plummeted by 63.00%, while the Sensex has risen by 8.72%. This stark divergence highlights the challenges faced by Filmcity Media in attracting investor interest and maintaining its stock value amidst a generally positive market environment.