Why is Flair Writing falling/rising?

As of 01-Jul, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at Rs 264.15, which reflects a decrease of Rs 3.5 or 1.31%. The stock has underperformed its sector today by 1.71%, touching an intraday low of Rs 260.2, which is a drop of 2.78%. Over the past week, the stock has shown a modest gain of 1.65%, but it has struggled over the longer term, with a one-month return of -4.36% and a year-to-date return of -6.76%. Despite a low debt-to-equity ratio and an attractive valuation indicated by a 2.7 Price to Book Value, the company's profits have fallen by 5% over the past year, contributing to the stock's negative performance.
In the broader market context, the Sensex has outperformed Flair Writing Industries Ltd, with a one-week return of 2.00% and a one-month return of 2.76%. This suggests that while the overall market is experiencing positive momentum, Flair Writing is lagging behind significantly. The stock's recent performance, combined with its negative returns over the past year of -12.98% compared to the Sensex's positive return of 5.31%, indicates a challenging environment for the company, which may be affecting investor sentiment and contributing to the stock's decline.