Why is Flair Writing falling/rising?

As of 02-Jul, Flair Writing Industries Ltd is experiencing a price increase, currently at Rs 276.95, which reflects a rise of Rs 12.8 or 4.85%. The stock has shown strong performance today, outperforming its sector by 5.76%, with an intraday high of Rs 284.7, marking a 7.78% increase. Despite a wide trading range of Rs 25.95, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating positive momentum. Additionally, there has been a significant rise in investor participation, with delivery volume increasing by 210.35% compared to the 5-day average. However, the stock has faced challenges over the past year, generating a return of -11.01% alongside a 5% decline in profits, which suggests that while the current movement is positive, the longer-term outlook remains cautious.
In the broader market context, Flair Writing's short-term return of +6.52% over the past week significantly outperforms the Sensex, which has only increased by 0.79% during the same period. However, over the past month, Flair Writing's return of +1.93% lags behind the Sensex's +2.50%. This indicates that while the stock is currently gaining traction, it has not kept pace with the benchmark in the longer term, as evidenced by its year-to-date performance of -2.24% compared to the Sensex's +6.75%. The company's average debt-to-equity ratio and fair valuation with a price-to-book value of 2.9 suggest a stable financial position, but the decline in profits raises concerns about its future growth potential.