Why is Flair Writing falling/rising?

As of 03-Jul, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at Rs 272.95, which reflects a decrease of 4.0 points or 1.44%. Despite opening with a gain of 2.53% and reaching an intraday high of Rs 283.95, the stock has faced downward pressure, touching a low of Rs 270.5 during the trading session. The stock has underperformed its sector by 0.4% today, and while it has shown a positive return of 5.65% over the past week, its year-to-date performance remains negative at -3.65%. The company has a low Debt to Equity ratio and a fair valuation indicated by a Price to Book Value of 2.8, but its return on equity (ROE) of 11.7 and a significant drop in profits by 5% over the past year may be contributing to investor caution.
In the broader market context, Flair Writing's recent performance contrasts with the benchmark Sensex, which has gained 3.10% over the past month. While the stock has shown some short-term resilience with a weekly gain, its longer-term performance is concerning, with a year-over-year decline of 13.81% compared to the Sensex's increase of 4.07%. This disparity may reflect broader market sentiments favoring other investments, leading to reduced investor confidence in Flair Writing despite some positive indicators such as increased trading volume and favorable moving averages.