Why is Flair Writing falling/rising?

As of 04-Jul, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at Rs 269.65, which reflects a decrease of Rs 3.3 or 1.21%. The stock has underperformed its sector by 1.64% today and has been on a downward trend for the last two days, resulting in a total drop of 2.64% during this period. Despite trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, the stock has shown a significant year-to-date decline of 4.82% and a one-year drop of 15.19%, indicating ongoing challenges. Additionally, the company's profits have decreased by 5% over the past year, contributing to the negative sentiment surrounding the stock. The falling investor participation, with a delivery volume drop of 55.42% against the 5-day average, further exacerbates the situation.
In the broader market context, Flair Writing's short-term performance contrasts sharply with the Sensex, which has shown a positive return of 3.01% over the past month. While the stock has gained 6.88% over the past week, the overall trend remains negative when compared to the benchmark's performance. The company's low debt-to-equity ratio and fair valuation, indicated by a Price to Book Value of 2.8 and a return on equity of 11.7, suggest some underlying stability; however, these factors have not been sufficient to offset the recent declines in stock price and investor confidence.