Why is Flair Writing falling/rising?

As of 08-Jul, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at Rs 284.70, which reflects a decrease of Rs 5.8 or 2.0%. The stock has underperformed its sector by 1.92% today, reaching an intraday low of Rs 279.15, a drop of 3.91%. Despite this, the stock has shown a positive trend over the past week and month, with returns of 7.78% and 7.80%, respectively. However, over the past year, it has generated a negative return of 11.42%, coinciding with a 5% decline in profits. The company maintains a low debt-to-equity ratio and a fair valuation with a price-to-book value of 2.9, which may provide some support for its stock price.
In the broader market context, Flair Writing's recent performance contrasts with the Sensex, which has only seen a minimal increase of 0.02% over the past week. While Flair Writing's short-term returns are positive, the stock's year-to-date performance of 0.49% lags behind the Sensex's 7.13% increase. The rising investor participation, indicated by a 34.83% increase in delivery volume, suggests some interest in the stock, but the overall negative sentiment reflected in its year-long performance and today's decline indicates that investors may be cautious.