Why is Flair Writing falling/rising?

As of 10-Jul, Flair Writing Industries Ltd is experiencing a significant rise in its stock price, currently at Rs 309.50, reflecting an increase of Rs 27.55 or 9.77%. The stock has shown a positive trend today, outperforming its sector by 8.99% and marking a trend reversal after two consecutive days of decline. Additionally, the stock has performed well over the past week and month, with returns of +13.39% and +16.14%, respectively. Despite a recent drop in delivery volume by 74.17% against the 5-day average, the stock is trading above all key moving averages, indicating strong momentum. The company maintains a low average Debt to Equity ratio, which supports its stability and may contribute to investor confidence.
In the broader market context, Flair Writing's short-term performance stands in stark contrast to the Sensex, which has remained nearly flat with a change of -0.06% over the past week. While the stock has outperformed the benchmark significantly in the short term, it has underperformed over the longer term, with a 1-year return of -1.01% compared to the Sensex's +4.09%. This divergence highlights the stock's current strength relative to the broader market, suggesting that specific factors related to Flair Writing are driving its recent price increase, even as the overall market remains subdued.