Why is Flair Writing falling/rising?

As of 11-Jul, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at Rs 299.15, which reflects a decrease of Rs 10.35 or 3.34%. Today's price summary indicates that the stock underperformed its sector by 3.02%, with an intraday low of Rs 296.85, marking a drop of 4.09%. Despite this decline, the stock has shown positive performance over the past week and month, with returns of 10.94% and 11.64%, respectively. However, the stock has generated a negative return of 3.81% over the past year, coinciding with a 5% decrease in profits. The company maintains a low debt-to-equity ratio and a fair valuation, but these factors have not been sufficient to offset the recent price drop.
In the broader market context, while Flair Writing's short-term performance has been strong compared to the Sensex, which has seen a slight decline of 1.12% over the past week, the stock's overall year-to-date return of 5.59% is closely aligned with the benchmark's return of 5.58%. This indicates that while the stock has been performing well in the short term, the recent price drop may be influenced by broader market sentiments or sector-specific challenges. The increased investor participation, as evidenced by a significant rise in delivery volume, suggests that there is still interest in the stock despite the current downturn.