Why is Flair Writing falling/rising?

As of 17-Jul, Flair Writing Industries Ltd is experiencing a price increase, currently at Rs 322.20, which reflects a rise of Rs 8.55 or 2.73%. The stock has shown strong performance recently, with a 1-week return of +4.10% and a remarkable 1-month return of +27.81%, significantly outperforming the Sensex, which has only gained +0.83% in the same period. Today's trading has seen the stock reach an intraday high of Rs 324, and it is currently trading above all key moving averages, indicating positive momentum. However, there is a notable decline in investor participation, with delivery volume dropping by 77.44% compared to the 5-day average. The company maintains a low debt-to-equity ratio, which supports its stability and may contribute to investor confidence.
In the broader market context, Flair Writing's recent performance stands in stark contrast to the Sensex, which has seen a decline of -1.12% over the past week. This divergence highlights the stock's strength relative to the overall market, suggesting that investor sentiment towards Flair Writing is particularly positive. The stock's liquidity remains adequate for trading, allowing for reasonable transaction sizes despite the drop in delivery volume. Overall, the combination of strong price performance, favorable moving averages, and a solid financial structure underpins the stock's upward trajectory amidst a challenging market environment.