Why is Flair Writing falling/rising?

As of 18-Jul, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at Rs 320.00, which reflects a decrease of Rs 2.2 or 0.68%. The stock has shown strong performance over the past week and month, with returns of +6.97% and +27.77%, respectively, while the benchmark Sensex has seen a decline of -0.90% over the same week and a modest increase of +0.38% over the month. Despite this positive trend, today's trading has seen the stock touch an intraday low of Rs 314.7, indicating some volatility. Additionally, the stock is trading above its moving averages across various time frames, suggesting a generally positive trend. However, there has been a notable drop in investor participation, with delivery volume falling by 54% compared to the 5-day average, which may indicate waning interest among investors. The company's low debt-to-equity ratio is a positive factor, suggesting financial stability, but it may not be sufficient to counteract the recent decline in stock price.
In the broader market context, Flair Writing's short-term performance has significantly outpaced the benchmark Sensex, which has only increased by 0.38% over the past month while Flair Writing has surged by 27.77%. This disparity highlights the stock's relative strength in a challenging market environment. However, the overall market sentiment may be affecting investor confidence, as indicated by the decrease in trading volume. The stock's liquidity remains adequate for trading, but the drop in delivery volume could signal caution among investors, potentially contributing to the recent price decline.