Why is Flair Writing falling/rising?

As of 21-Jul, Flair Writing Industries Ltd is experiencing a price increase, currently at Rs 325.35, which reflects a rise of Rs 5.35 or 1.67%. The stock has shown strong performance recently, with a 1-week return of +1.75% and a remarkable 1-month return of +30.74%. Today, the stock reached an intraday high of Rs 333.3, indicating a 4.16% increase. Despite a decrease in delivery volume by 68.83% compared to the 5-day average, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, institutional investors have increased their stake by 0.66% over the previous quarter, which may indicate growing confidence in the company's fundamentals.
In the broader market context, Flair Writing has outperformed the Sensex, which has seen a slight decline of 0.06% over the past week. The stock's ability to rise while the benchmark is falling suggests strong investor interest and confidence in its performance, particularly given its year-to-date return of +14.84% compared to the Sensex's +5.20%. This divergence highlights the stock's resilience and potential attractiveness to investors, especially with the backing of institutional investors who possess greater analytical resources.