Why is Flair Writing falling/rising?

As of 22-Jul, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at 322.55, which reflects a decrease of 2.8 or 0.86%. Despite this drop, the company has shown strong performance over the past month with a return of 29.62%, significantly outperforming the Sensex, which has only increased by 0.27% in the same period. Today's price summary indicates that Flair Writing is trading above its moving averages across various time frames, suggesting a generally positive trend. Additionally, there has been a notable increase in investor participation, with delivery volume rising by 86.82% compared to the 5-day average. Institutional investors have also increased their stake in the company, which may indicate confidence in its fundamentals.
Broader Market Context: In the short term, Flair Writing's performance contrasts with the broader market, as it has outperformed the sector, which has seen a decline of 2.1%. While the stock has faced a slight decrease today, its year-to-date return of 13.85% still surpasses the Sensex's 5.18% increase, highlighting its relative strength. This suggests that while the stock may be experiencing a temporary setback, its overall trajectory remains positive compared to the market, driven by strong institutional interest and increasing trading activity.