Why is Flair Writing falling/rising?

As of 23-Jul, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at 321.10, which reflects a decrease of 1.45 or 0.45%. The stock has been losing value for the last two days, with a total drop of 1.31% during this period. Despite this recent downturn, Flair Writing has shown strong performance over the past month, with a return of 28.54%, and it is trading above its moving averages across various time frames. However, there has been a notable decline in investor participation, as the delivery volume has decreased by 43.9% compared to the five-day average. On a positive note, institutional investors have increased their stake in the company by 0.66% over the previous quarter, indicating a growing confidence among these investors.
In the broader market context, Flair Writing's short-term performance of 2.38% over the past week significantly outpaces the Sensex, which has only gained 0.11% in the same timeframe. This suggests that while the stock is currently facing a slight decline, it has been outperforming the benchmark recently. The overall market sentiment appears to be stable, as indicated by the Sensex's modest gains, but the drop in delivery volume and the consecutive days of decline may be causing some concern among retail investors. Nevertheless, the company's low debt-to-equity ratio and increasing institutional interest could provide a buffer against further declines, suggesting that the stock may stabilize or recover in the near future.