Why is Flair Writing falling/rising?

As of 31-Jul, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at Rs 342.30, which reflects a decrease of Rs 10.8 or 3.06%. The stock has recently underperformed its sector by 1.07% and has fallen after two consecutive days of gains. It touched an intraday low of Rs 339.65, indicating a 3.81% drop. Despite this decline, the stock has shown strong performance over the past month with a return of 29.59%, and it is currently trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, the company has a low debt-to-equity ratio and has seen increased participation from institutional investors, who have raised their stake by 0.66% in the last quarter, which may provide some support to the stock.
In the broader market context, Flair Writing's recent performance contrasts with the Sensex, which has seen a decline of 1.22% over the past week. While the stock has outperformed the benchmark significantly over the past month and year-to-date, the current drop may be influenced by a broader downturn in the Printing & Stationery sector, which has fallen by 2.45%. The rising investor participation, indicated by a 42.31% increase in delivery volume, suggests that there is still interest in the stock despite the recent price drop. Overall, while the stock has shown strong returns in the past, the recent decline may reflect sector-specific challenges and profit-taking by investors.