Why is Flair Writing falling/rising?

As of 04-Aug, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at Rs 335.20, which reflects a decrease of Rs 6.2 or 1.82%. The stock has been underperforming recently, having fallen for three consecutive days with a total decline of 5.07%. Today's trading saw the stock reach an intraday low of Rs 329.5, and it has been trading below its sector performance by 2.3%. Despite this, the stock has shown positive returns over the past week and month, with increases of 7.59% and 24.31%, respectively. Additionally, the company's low debt-to-equity ratio and the increasing participation of institutional investors, who have raised their stake by 0.66%, suggest a level of confidence in its fundamentals, which may help stabilize the stock in the longer term.
In the broader market context, Flair Writing's recent performance contrasts with the Sensex, which has only seen a marginal increase of 0.16% over the past week and a decline of 2.89% over the past month. While the stock has outperformed the benchmark in the short term, the recent price drop indicates a shift in investor sentiment, possibly influenced by falling delivery volumes, which have decreased significantly by 74.98% compared to the five-day average. This decline in investor participation could be contributing to the stock's recent struggles, despite its overall positive performance year-to-date and the support from institutional investors.