Why is Flair Writing falling/rising?

As of 07-Aug, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at Rs 320.60, which reflects a decrease of Rs 3.3 or 1.02%. The stock has been on a downward trend, having fallen consecutively for the last six days, resulting in a total decline of 9.2% during this period. Additionally, the stock's performance today has outperformed its sector by 0.79%. However, it touched an intraday low of Rs 312.05, indicating significant selling pressure. The delivery volume has also decreased dramatically, falling by 78.44% compared to the five-day average, suggesting a decline in investor participation. The stock's performance over the past week shows a loss of 6.34%, while it has gained 10.36% over the past month, indicating volatility in its recent trading.
Broader Market Context: In comparison to the benchmark Sensex, which has seen a slight decline of 0.69% over the past week, Flair Writing's performance has been notably worse. The stock's year-to-date return of 13.17% surpasses the Sensex's 3.18%, but the recent short-term performance indicates a struggle against broader market trends. The stock's moving averages indicate that it is currently lower than its 5-day and 20-day averages, which may further contribute to negative sentiment among investors. Overall, the combination of declining investor participation and recent price movements suggests that Flair Writing is facing challenges that are impacting its stock price negatively.