Why is Flair Writing falling/rising?

As of 18-Aug, Flair Writing Industries Ltd is experiencing a price increase, currently at Rs 317.00, which reflects a rise of 12.3 points or 4.04%. Today's performance indicates a trend reversal as the stock has gained after two consecutive days of decline. It has outperformed its sector by 4.36%, reaching an intraday high of Rs 317.15. Over the past year, the stock has generated a return of 9.73%, despite a -5% decline in profits, and it has a low debt-to-equity ratio, which contributes to its fair valuation. Additionally, institutional investors have increased their stake in the company, indicating growing confidence in its fundamentals.
In the broader market context, the stock's short-term performance has been relatively weak compared to the benchmark, with a 1-week return of -0.69% against the Sensex's +0.83%. However, on a year-to-date basis, Flair Writing has outperformed the benchmark, achieving a return of +11.90% compared to the Sensex's +4.01%. This suggests that while the stock may be facing short-term challenges, its overall performance remains strong relative to the market, bolstered by increasing institutional participation and a solid return profile.