Why is Flair Writing falling/rising?

As of 25-Aug, Flair Writing Industries Ltd's stock price is currently at 312.25, reflecting a slight increase of 0.25, or 0.08%. The stock's performance today is in line with its sector, and it is trading higher than its 5-day, 50-day, 100-day, and 200-day moving averages, although it is lower than its 20-day moving average. Notably, there has been a rise in investor participation, with delivery volume increasing by 11.71% against the 5-day average. Despite a modest return of 1.94% over the past year, the company's profits have declined by 5%, which may be a concern for some investors. However, the low debt-to-equity ratio and a fair valuation indicated by a Price to Book Value of 3.3 suggest stability, while an increase in institutional investor participation by 0.66% signals confidence in the company's fundamentals.
In the broader market context, Flair Writing's short-term performance has been underwhelming, with a 1-week decline of 1.50%, contrasting with the Sensex's gain of 0.45% during the same period. Over the past month, the stock has decreased by 2.85%, while the Sensex has shown a slight increase of 0.21%. Despite these short-term challenges, the year-to-date performance of Flair Writing at +10.22% outpaces the Sensex's +4.48%, indicating that the stock has performed relatively well over a longer timeframe. This divergence between the stock's performance and the benchmark may reflect specific company dynamics that are not fully aligned with broader market trends.