Why is Flair Writing falling/rising?

As of 28-Aug, Flair Writing Industries Ltd is experiencing a price increase, with its current price at Rs 310.00, reflecting a change of Rs 2.95 or 0.96% upward. Despite this positive movement today, the stock has shown a slight decline of 1.04% over the past week and 0.50% over the past month. The stock's performance today has outperformed its sector by 2.16%, although it touched an intraday low of Rs 299.55 earlier in the day. Additionally, the stock is currently above its 5-day, 50-day, 100-day, and 200-day moving averages, but below its 20-day moving average. Notably, there has been a significant drop in investor participation, with delivery volume decreasing by 62.86% compared to the 5-day average. The stock has generated a return of -1.57% over the past year, coinciding with a 5% decline in profits.
In the broader market context, Flair Writing's short-term performance has outperformed the Sensex, which has declined by 2.34% over the past week. While the stock has shown a year-to-date return of 9.42%, significantly higher than the Sensex's 2.48%, the overall trend indicates some challenges. Institutional investors have increased their stake in the company by 0.66% over the previous quarter, indicating a positive outlook from more knowledgeable market participants. However, the company's low debt-to-equity ratio and fair valuation suggest that while there are positive factors at play, the recent drop in delivery volume and overall profit decline may be contributing to a cautious sentiment among retail investors.