Why is Flair Writing falling/rising?

As of 29-Aug, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at 308.50, which reflects a decrease of 1.5 or 0.48%. The stock has shown mixed performance recently, with a 1-week return of -1.12% and a 1-month return of -9.56%, while it has outperformed the sector by 0.25% today. Despite being higher than the 50-day, 100-day, and 200-day moving averages, it is lower than the 5-day and 20-day moving averages. Additionally, there has been a slight decrease in investor participation, with delivery volume falling by 0.13% against the 5-day average. The stock has generated a modest return of 0.73% over the past year, although profits have decreased by 5%. On a positive note, institutional investors have increased their stake by 0.66% in the previous quarter, indicating growing confidence in the company's fundamentals.
In the broader market context, Flair Writing's recent performance contrasts with the benchmark Sensex, which has declined by 1.84% over the past week and 1.88% over the past month. While the stock has outperformed the sector today, its longer-term returns are less favorable compared to the benchmark, particularly over the past month. The company's low debt-to-equity ratio and fair valuation with a price-to-book value of 3.2 suggest stability, but the overall decline in stock price may be influenced by the recent drop in profits and reduced investor participation.