Why is Flair Writing falling/rising?

As of 01-Sep, Flair Writing Industries Ltd is experiencing a price increase, with its current price at 313.80, reflecting a rise of 5.3 or 1.72%. The stock has outperformed its sector today by 1.66%, although it has shown a decline of 7.88% over the past month. Despite this recent downturn, the stock has generated a positive return of 10.77% year-to-date and 1.88% over the past year. The stock's performance is supported by a low debt-to-equity ratio and a fair valuation indicated by a price-to-book value of 3.2. Additionally, there has been an increase in institutional investor participation, which may contribute positively to the stock's outlook.
In the broader market context, the stock's short-term performance contrasts with the Sensex, which has declined by 1.56% over the past week. While Flair Writing has shown resilience with a slight gain of 0.50% in the same period, the overall market sentiment appears to be negative, as indicated by the benchmark's performance. The liquidity of the stock remains adequate for trading, although there has been a slight decrease in delivery volume, suggesting a potential decline in retail investor interest. This mixed sentiment, combined with the positive institutional interest, creates a complex picture for Flair Writing's stock movement.