Why is Flair Writing falling/rising?

As of 02-Sep, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at 310.15, which reflects a decrease of 3.65 points or 1.16%. The stock has underperformed its sector today by 1.3%, with a notable drop in delivery volume, which fell by 65.27% compared to the 5-day average. Over the past week, the stock has shown a modest gain of 1.01%, but it has declined by 8.95% over the past month. Despite a year-to-date increase of 9.48%, the stock's profits have decreased by 5% over the past year, indicating some underlying challenges. The company maintains a low debt-to-equity ratio and a fair valuation, but the recent drop in investor participation may be contributing to the current price movement.
In the broader market context, the Sensex has declined by 0.78% over the past week, which suggests that the stock's short-term performance is relatively better than the benchmark. However, the stock's recent underperformance against its sector and the significant drop in delivery volume may indicate a lack of confidence among retail investors, despite an increase in institutional investor participation, which rose by 0.66% in the previous quarter. This contrast highlights a potential divergence between retail and institutional sentiment, with institutional investors possibly viewing the stock as a hold due to its fair valuation and low debt levels, while retail investors may be reacting to the recent profit decline and reduced trading activity.