Why is Flair Writing falling/rising?

As of 03-Sep, Flair Writing Industries Ltd is experiencing a price increase, currently at Rs 321.35, reflecting a rise of Rs 11.2 or 3.61%. The stock has shown strong performance today, outperforming its sector by 3.07% and reaching an intraday high of Rs 326.1, which is a 5.14% increase. Additionally, Flair Writing is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a positive trend. The stock has also seen a significant increase in investor participation, with delivery volume rising by 28.96% compared to the 5-day average. Despite a decline of 5.67% over the past month, the stock has generated a year-to-date return of 13.43%, outperforming the Sensex, which has only returned 3.11% in the same period.
In the broader market context, Flair Writing's short-term return of +4.66% over the past week contrasts sharply with the Sensex, which has seen a slight decline of -0.27%. This indicates that the stock is performing well relative to the broader market. The increase in institutional investor participation, with a 0.66% rise in their stake, suggests growing confidence in the company's fundamentals, which may contribute to the stock's upward movement. Overall, while the market has faced challenges, Flair Writing's ability to generate positive returns and attract institutional interest positions it favorably amidst a generally negative market environment.