Why is Flair Writing falling/rising?

As of 04-Sep, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at Rs 318.15, which reflects a decrease of Rs 3.2 or 1.0%. Despite opening the day with a gain of 3.95% and reaching an intraday high of Rs 347.95, the stock has underperformed its sector by 4.04%. Over the past week, the stock has shown a positive return of 2.63%, but it has declined by 5.13% over the past month. While the company has a low debt-to-equity ratio and a fair valuation indicated by a Price to Book Value of 3.3, its profits have fallen by 5% over the past year, which may be contributing to the current price movement.
In the broader market context, Flair Writing's recent performance contrasts with the benchmark Sensex, which has gained 0.80% over the past week and 3.30% year-to-date. Although institutional investors have increased their stake in the company by 0.66%, collectively holding 10.27%, the overall sentiment appears cautious due to the stock's recent underperformance and declining profits. The printing and stationery sector has gained by 3.32%, indicating that the broader market may be more favorable, yet Flair Writing's stock is not reflecting this trend, suggesting specific challenges that the company faces despite some positive indicators.