Why is Flair Writing falling/rising?

As of 11-Sep, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at 325.15, which reflects a decrease of 4.2 points or 1.28%. The stock has been underperforming recently, having fallen consecutively for the last three days, resulting in a total decline of 4.03%. Despite a positive performance over the past week and month, where it gained 2.20% and 2.04% respectively, the stock is currently underperforming its sector by 4.68%. Additionally, the delivery volume has significantly decreased by 45.6% compared to the 5-day average, indicating falling investor participation. However, the company maintains a low debt-to-equity ratio and has seen an increase in institutional investor participation, which may provide some support to the stock.
In the broader market context, Flair Writing's recent performance contrasts with the benchmark Sensex, which has gained 1.03% over the past week and 1.17% over the past month. While the stock has shown a year-to-date return of 14.77%, significantly outperforming the Sensex's 4.36%, the recent downturn suggests a shift in market sentiment. The printing and stationery sector has seen a gain of 3.16%, further highlighting Flair Writing's struggles in comparison. Overall, the combination of declining investor participation and recent price movements indicates a challenging environment for the stock, despite its positive long-term fundamentals.