Why is Flair Writing falling/rising?

As of 18-Sep, Flair Writing Industries Ltd's stock price is currently at Rs 323.00, reflecting a decrease of Rs 9.3, or 2.8%. The stock has underperformed its sector by 2.48% today and has been on a downward trend for the last three days, accumulating a total decline of 5% during this period. Despite the stock being above its 20-day, 50-day, 100-day, and 200-day moving averages, it is below its 5-day moving average. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 67.41% compared to the 5-day average. While the company maintains a low debt-to-equity ratio and has seen a slight increase in institutional investor participation, these factors have not been enough to counteract the recent price decline.
In the broader market context, Flair Writing's short-term performance has been lackluster compared to the Sensex, which has gained 1.80% over the past week while Flair has decreased by 0.66%. Year-to-date, Flair's stock has increased by 14.01%, outperforming the Sensex's 6.24% gain, but the recent three-day decline suggests a shift in momentum. The overall market sentiment appears to favor broader indices, as evidenced by the Sensex's positive returns, while Flair's stock struggles to maintain its upward trajectory amidst falling trading volumes and recent price drops.