Why is Flair Writing falling/rising?

As of 19-Sep, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at 319.00, which reflects a decrease of 4.0 or 1.24%. The stock has underperformed its sector by 0.87% today and has been on a downward trend for the last four days, resulting in a total decline of 6.18% during this period. Although the stock has shown a positive return of 4.40% over the past month and 12.60% year-to-date, it has also faced challenges, including a significant drop in delivery volume by 63.49% compared to the five-day average. Despite a low debt-to-equity ratio and a fair valuation indicated by a Price to Book Value of 3.3, the company's profits have fallen by 5% over the past year, which may contribute to investor concerns.
In the broader market context, Flair Writing's recent performance contrasts with the Sensex, which has gained 0.88% over the past week and 1.20% over the past month. While institutional investors have increased their stake by 0.66% in the last quarter, indicating growing confidence from these investors who typically have more resources for fundamental analysis, the stock's recent consecutive falls suggest a lack of momentum among retail investors. The combination of declining investor participation and recent profit reductions may be influencing the stock's downward movement, despite its overall positive returns in the longer term.