Why is Flair Writing falling/rising?

As of 22-Sep, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at Rs 314.70, reflecting a decrease of Rs 6.3 or 1.96%. The stock has underperformed its sector today by 1.93% and has been on a downward trend for the past five days, resulting in a total decline of 7.44% during this period. Additionally, the stock reached an intraday low of Rs 310.2, indicating significant selling pressure. Despite having a low Debt to Equity ratio and a fair valuation, the company's profits have decreased by 5% over the past year, which may be contributing to the negative sentiment. Furthermore, there has been a notable drop in investor participation, with delivery volume falling by 47.76% against the five-day average, suggesting reduced interest among retail investors.
In the broader market context, Flair Writing's recent performance contrasts with the Sensex, which has gained 0.46% over the past week. While the stock has shown a year-to-date return of 11.08%, its recent underperformance highlights a divergence from the benchmark's positive movement. The increase in institutional investor participation, with a 0.66% rise in their stake, indicates a potential vote of confidence in the company's fundamentals, yet this has not translated into immediate positive price action. Overall, the combination of declining profits, reduced retail interest, and recent price movements suggests a challenging environment for Flair Writing Industries Ltd amidst a generally stable market backdrop.