Why is Flair Writing falling/rising?

As of 24-Sep, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at 316.25, which reflects a decrease of 2.9 or 0.91%. The stock has underperformed its sector today by 0.41%, and the volume traded has been closer to its low price, indicating weaker investor interest. Over the past week, the stock has dropped by 4.83%, while it has shown a modest gain of 1.36% over the last month. Despite a year-to-date increase of 11.63%, the stock's profits have fallen by 5%, which may contribute to investor caution. Additionally, while institutional investors have increased their stake by 0.66%, the overall delivery volume has decreased by 13.15% against the five-day average, suggesting a decline in retail investor participation.
In the broader market context, the stock's recent performance contrasts with the Sensex, which has only declined by 1.18% over the past week. This indicates that while Flair Writing has faced a sharper decline, it has still outperformed the benchmark over the longer term, with a year-to-date return significantly higher than the Sensex's 4.58%. The company's low debt-to-equity ratio and fair valuation may provide some support, but the falling investor participation and recent profit decline could be weighing on the stock's price. Overall, the combination of these stock-specific factors and the broader market context suggests that while there are some positive indicators, the current sentiment is leaning towards caution.