Why is Flair Writing falling/rising?

As of 26-Sep, Flair Writing Industries Ltd is experiencing a decline in its stock price, currently at Rs 297.00, which reflects a decrease of Rs 10.25 or 3.34%. The stock has been underperforming, having lost 6.94% over the last three days, and it touched an intraday low of Rs 293.45. Additionally, the stock has underperformed its sector by 1.88% today. Over the past week, it has dropped by 7.48%, and over the past month, it has decreased by 3.27%. While the company maintains a low debt-to-equity ratio and has a fair valuation, its profits have fallen by 5% over the past year, contributing to the negative sentiment surrounding the stock. However, there has been an increase in institutional investor participation, with a 0.66% rise in their stake, indicating some confidence in the company's fundamentals.
In the broader market context, Flair Writing's recent performance contrasts with the Sensex, which has declined by only 2.66% over the past week. This indicates that the stock's short-term return is significantly worse than the benchmark. The overall market sentiment appears to be affecting Flair Writing more adversely than the general market conditions, as evidenced by its consecutive price falls and decreasing investor participation. The stock's liquidity remains adequate, but the recent trends suggest a cautious approach from retail investors in light of the declining returns compared to institutional investors who are increasing their stakes.