Why is Flex Foods falling/rising?

As of 11-Jul, Flex Foods Ltd's stock price is currently at Rs 50.78, reflecting a decrease of Rs 1.52, or 2.91%. The stock has underperformed its sector by 4.12% today and has experienced a trend reversal, falling after three consecutive days of gains. It touched an intraday low of Rs 49.98, indicating a decline of 4.44%. The stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a bearish trend. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 90.36% compared to the 5-day average. Over the past year, Flex Foods has generated a return of -60.45%, which is indicative of its weak long-term fundamental strength, compounded by high debt levels and negative EBITDA.
In the broader market context, Flex Foods' short-term performance has been notably poor, with a 1-week return of -5.93% compared to the Sensex's decline of only 1.12%. This stark underperformance highlights the company's struggles relative to the market. The company's financial health is concerning, as it has reported losses and a negative return on equity, which further exacerbates its risk profile. Overall, the combination of poor stock performance, high debt, and declining investor interest contributes to the stock's downward movement, making it a risky investment in the current market environment.