Why is Flexituff Vent. falling/rising?

As of 08-Jul, Flexituff Ventures International Ltd is experiencing a decline in its stock price, currently at 37.45, which reflects a decrease of 0.76 or 1.99%. The stock has underperformed its sector by 0.97% today and has seen consecutive falls over the last two days, resulting in a total decline of 3.93% over the past week. Despite a positive return of 8.30% over the last month, the company has reported negative results for the last 11 consecutive quarters, with net sales and profit after tax both declining by 52.33%. The company's high debt levels, indicated by a debt-equity ratio of 15.34 times and a negative EBITDA, further contribute to its weak long-term fundamental strength, making it a risky investment.
In the broader market context, the Sensex has shown a slight increase of 0.02% over the past week, contrasting with Flexituff's negative performance. While the stock has generated a return of 8.58% over the past year, the overall market has outperformed it with a 4.69% return. The high percentage of pledged promoter shares, at 77%, adds additional downward pressure in a falling market, which may exacerbate the stock's decline. Overall, the combination of poor financial performance, high debt levels, and negative market sentiment contributes to the stock's current downward trajectory.