Why is Flora Corporatio falling/rising?

As of 04-Jul, Flora Corporation Ltd is experiencing a decline in its stock price, currently at 8.58, which represents a decrease of 0.45 or 4.98%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total drop of 12.36% during this period. Over the past week, the stock has decreased by 16.70%, while its performance over the past month shows a decline of 18.05%. Despite some positive indicators such as a high debtors turnover ratio and operating profit to net sales, the company faces significant challenges, including weak long-term fundamental strength and a poor EBIT to interest ratio, which contribute to its negative performance. Additionally, the stock's return over the past year is notably low at -23.46%, with profits having fallen by 28%.
In the broader market context, the stock has significantly underperformed compared to the benchmark, with the Sensex showing a slight increase of 3.01% over the past month. While the market has generated positive returns, Flora Corporation's performance has been starkly negative, indicating a lack of investor confidence. The stock's recent decline is compounded by its expensive valuation relative to its peers and the overall market, which has generated returns of 2.13% in the last year. The rising investor participation, as evidenced by a substantial increase in delivery volume, suggests some interest, but it has not translated into positive price movement, reinforcing the stock's current downward trend.