Why is Flora Corporatio falling/rising?

As of 07-Jul, Flora Corporation Ltd's stock price is currently at 8.58, showing no change (0.00%). The stock has experienced a significant decline over the past week, down 12.36%, and a notable drop of 25.59% over the last month. Despite being higher than the 50-day and 100-day moving averages, it remains lower than the 5-day, 20-day, and 200-day moving averages. The stock has seen a rise in investor participation, with a delivery volume increase of 242.71% against the 5-day average. However, the company faces challenges, including weak long-term fundamental strength, a low return on equity (ROE) of 2.1, and a poor EBIT to Interest ratio of 1.99, which contribute to its perception as a strong sell.
In the broader market context, the stock's performance has been underwhelming compared to the benchmark, with a year-to-date return of -6.54% against the Sensex's gain of 6.79%. Over the past year, Flora Corporation has generated a return of -23.39%, consistently underperforming against the BSE500. This underperformance is compounded by a decline in profits by 28% over the same period, indicating that while the stock may be trading at a discount compared to its peers, the overall sentiment remains negative due to its inability to generate sustainable growth and profitability.