Why is Flora Corporatio falling/rising?

As of 25-Sep, Flora Corporation Ltd's stock price is currently at 9.64, reflecting a decrease of 0.19 or 1.93%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 3.89% during this period. Additionally, the stock's performance over the past week shows a significant drop of 5.77%, and it has underperformed against the benchmark, the Sensex, which has decreased by only 2.23%. The company's financial health appears weak, with operating losses and a negative EBITDA, contributing to a decline in net sales by 42.62% over the last six months and a staggering fall in profit after tax by 156.3%. This consistent underperformance against the benchmark over the past three years further exacerbates investor concerns.
In the broader market context, while the Sensex has shown a modest decline of 2.23% over the past week, Flora Corporation's more significant drop of 5.77% indicates a troubling divergence from the market trend. The stock's liquidity is also a concern, with a notable decrease in delivery volume by 66.25% compared to the five-day average, suggesting waning investor interest. Despite a year-to-date return of 5.01%, the overall negative sentiment surrounding the company's fundamentals, including its majority non-institutional shareholder base, raises red flags for potential investors, leading to the current downward pressure on the stock price.