Why is Franklin Indust. falling/rising?

As of 05-Sep, Franklin Industries Ltd is experiencing a decline in its stock price, currently at Rs. 0.88, reflecting a decrease of Rs. 0.08 or 8.33%. The stock has hit a new 52-week low of Rs. 0.87 today and has underperformed its sector by 7.66%. Over the past week, the stock has seen a significant drop of 24.79%, and its year-to-date performance shows a decline of 51.09%. Additionally, the stock is trading below its moving averages across various time frames, indicating a bearish trend. Despite having a high management efficiency with a return on equity (ROE) of 31.26% and a low debt-to-equity ratio, the company has faced substantial profit declines, with a year-over-year return of -65.99% and a profit drop of 62%.
In the broader market context, while the Sensex has shown a slight increase of 1.13% over the past week, Franklin Industries Ltd's performance starkly contrasts this positive trend. The company's falling investor participation, evidenced by a 21.74% decrease in delivery volume against the five-day average, further exacerbates its challenges. The stock's attractive valuation, with a price-to-book value of 1.1, does not seem to be enough to offset the negative sentiment stemming from its flat quarterly results and significant profit declines. Overall, the combination of poor short-term performance relative to the benchmark and internal financial struggles contributes to the stock's downward trajectory.