Why is FratelliVineyard falling/rising?

As of 26-Sep, Fratelli Vineyards Ltd is experiencing a decline in its stock price, currently at 120.00, reflecting a decrease of 5.3 points or 4.23%. The stock has underperformed its sector by 2.68% today and has been on a consecutive downward trend for the last six days, resulting in a total decline of 18.92% during this period. The stock's performance over the past week shows a significant drop of 18.75%, while it has also faced a staggering year-to-date decline of 64.07%. The company has reported negative financial results, including a 51.66% fall in net sales and consecutive quarterly losses, which have contributed to its weak long-term fundamental strength and high debt levels, further pressuring the stock price.
In the broader market context, while the Sensex has only fallen by 2.66% over the past week, Fratelli Vineyards' performance has been significantly worse, indicating a lack of investor confidence. The stock's liquidity is relatively low, with a notable decrease in delivery volume, suggesting diminished investor participation. Additionally, the absence of domestic mutual fund investments may reflect a lack of confidence in the company's future prospects. Overall, the combination of poor financial performance, high debt, and negative investor sentiment has led to the stock's continued decline, contrasting sharply with the broader market's relatively stable performance.